Partners
Official Uniform
Helly Hansen
A global leader in making professional-grade gear to help people stay and feel alive for almost 140 years. Helly Hansen gear is worn and trusted by professionals on oceans, mountains and worksites. As the #1 apparel brand for Ski Professionals, you’ll find HH at Mountain Capital Partner resorts worn by ski professionals.
Official Snowboard
Burton
Whether new to snowboarding or riding at the expert level, Burton’s unrivaled experience in snowboard design and innovation compliments riders’ abilities and terrain selection.
Official Skis, Bindings and Boots
Head
Since 1950, HEAD has driven innovation, quality, and safety, continually improving the sport of skiing by manufacturing the best-performing alpine equipment on the market. HEAD products are endorsed by some of the world’s top alpine athletes.
Official Eyewear
SPY
SPY is an unconventional, fun-loving family of athletes and artists committed to creating exceptional optical products. Established in 1994, SPY designs products—sunglasses, goggles, and prescription frames—that take style cues from the outdoor sports community and the lifestyle that surrounds it. Their exclusive Happy Lens™ technology is the only therapeutic lens on the market which enhances color and contrast, accentuates changes in terrain, and helps to foster a positive uplift in mood and alertness
Official Children’s Skis and Boots
Elan
Elan has been at the leading edge of skiing design for over 70 years. Tested and manufactured with input from top members of the Professional Ski Instructors of America (PSIA), Elan has developed a range of products that shortens the learning curve while providing for a more pleasant learning experience for all levels of skiers. Based in the Slovenian Alps, Elan is all about making it easy to live the skiing lifestyle with family and friends. Always Good Times.
Official Drinkware Partner
YETI
Headquartered in Austin, Texas, YETI is a global designer, retailer, and distributor of innovative outdoor products. From coolers and drinkware to backpacks and bags, YETI products are built to meet the unique and varying needs of diverse outdoor pursuits. YETI offers an unwavering commitment to outdoor and recreation communities, and are relentless in their pursuit of building superior products for people to confidently enjoy life outdoors and beyond.
Let Wonder Be Your Guide
Visit Cedar City
Cedar City is a surprisingly cool mountain town that just happens to have world class cultural attractions in astonishing proximity to southwest Utah’s famous Mighty Five® National Parks. We spend a lot of time focusing on the outdoor recreation opportunities and cultural attractions that surround us. But have you ever wanted to just know a little bit more about Cedar City itself?
Lift Elevated
Visit Utah
The Utah Office of Tourism’s programs and strategic initiatives center on maintaining and growing a healthy tourism economy and promoting responsible tourism visitation and management in Utah. We are an office within the Governor’s Office of Economic Opportunity, along with the Utah Film Commission. We operate several programs to assist Utah’s tourism industry including marketing and advertising, research, publications, information services, media relations, destination development, travel trade, scenic byways, and cooperative marketing programs.
The Official Town of Brian Head
Brian Head Town
Brian Head was incorporated on March 12, 1975.
The Greatest Snow on Earth
Ski Utah
Ski Utah is the marketing arm of the Utah Ski & Snowboard Association and has been creating brand awareness of and demand for the Utah winter sports product since its inception in 1975. Ski Utah owns and maintains skiutah.com with the most up-to-date snow and travel information. The Ski Utah Snow Report, compiled each morning by Ski Utah staff, is distributed to hundreds of media outlets throughout the country, posted on skiutah.com, and recorded on a hotline for skiers and snowboarders. The snow report is also available through the Ski Utah app on iPhone, Android, and other devices. Ski Utah aims to inspire and educate travelers through social media content on Instagram, Facebook, Twitter, and TikTok.
